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Mega Prime Foods leaps into the powdered drinks category with Jimm’s Coffee Mix brand acquisition

May 22, 2024

Mega Prime Foods, Inc. (MPFI) inks acquisition of select assets of Goldshine Pharmaceuticals, Inc. (GPI). In photo: Jaime Serato, Chairman and President of GPI (center) is flanked by executives of Mega Prime Foods (from left): Marylou Tiu Lim, Vice Chairwoman; William Tiu Lim, Chairman; Marvin Tiu Lim, Chief Growth and Development Officer; and Malcom Tiu Lim, Chief Technical and Innovations Officer.

Mega Prime Foods, Inc. (MPFI) proudly announces the strategic acquisition of select assets from Goldshine Pharmaceuticals, Inc. (GPI), marking a significant milestone. This landmark agreement integrates Jimm’s Coffee Mix products into Mega Prime Food’s expansive portfolio, enriching its offerings with renowned Filipino flavors and quality.

Jimm’s Coffee Mix stands as a testament to Filipino ingenuity, boasting a 30-year legacy of excellence and innovation. Renowned for its leadership in the functional coffee brand category, Jimm’s Coffee Mix distinguishes itself by infusing added ingredients such as ginseng, agaricus mushroom, and Korean ginseng, renowned for their health benefits.

As the largest subsidiary of Mega Global Holdings, MPFI stands at the forefront of world-class brands like Mega Sardines, Mega Mackerel, Mega Tuna, Mega Prime, and Primo Sparkling Juice. This acquisition marks MPFI’s inaugural venture into the powdered drinks category, aligning seamlessly with its commitment to crafting brands that bring pride to Filipinos worldwide, the development is part of MPFI’s growth ambition for the next five years.

Present in the contract signing and transition are the company leaders from both companies.

“Jimm’s Coffee Mix’s legacy of helping Filipinos achieve their health and wellness goals resonates deeply with our purpose at Mega Prime Foods,” shared Marvin Tiu Lim, Chief Growth and Development Officer of Mega Prime Foods. 

“Our family of brands have continued to grow through the vast network of Mega Prime Foods. And like our brands, we hope to have Jimm’s Coffee Mix in every home.”

Jimm’s Coffee Mix is a leader in the functional brand category, known for providing added ingredients, ginseng, agaricus mushroom and korean ginseng, that have health benefits.


The acquisition encompasses the entirety of Jimm’s Coffee Mix’s portfolio, comprising its manufacturing arm, equipment, and products under development, ensuring a seamless transition into Mega Prime Foods’ dynamic ecosystem.

Jaime Serato, Chairman and President of GPI, expressed enthusiasm about the transformative potential of this strategic move, stating, “We are excited about the possibilities it presents for our brand and our people. This is a wonderful opportunity for growth and collaboration. We’re confident that Mega Prime Foods will blaze new trails for Jimm’s Coffee Mix.”

In conclusion, this landmark acquisition not only expands Mega Prime Foods’ diverse portfolio but also heralds a new era of synergy and innovation in the . As Mega Prime Foods continues its journey to enrich lives and bring pride among Filipinos worldwide, the addition of Jimm’s Coffee Mix underscores its unwavering commitment to excellence and consumer satisfaction continuing to shape the future of the food and beverage industry.

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